Careers

Required Skills

Experience:

• 2-4 years in marketing communications or a similar role
• Candidate from industrial machinery segment shall be given preference.
• Excellent command over verbal and written communication.
• Proficiency in digital marketing tools (social media management, Google Analytics).
• Basic knowledge of graphic design tools (Adobe Creative Suite, Canva) is a plus.

Personal Attributes:

• Strong attention to detail and creative thinking.
• Ability to manage multiple projects and deadlines.
• Self-motivated with strong interpersonal skills.

Job Description

As a Marketing Communications Executive at Aerodry Plastics Automation, you will play a key role in supporting the development and execution of marketing communication strategies that elevate our brand. You will manage both internal and external communications, create engaging content, handle public relations, and assist the marketing team in executing campaigns to generate leads and promote our solutions. Your efforts will help ensure consistent messaging and branding across all touchpoints, while optimizing marketing communications to effectively reach and engage our audience.

Primary Responsibilities:-

• Develop consistent brand messaging across all platforms.
• Create content for websites, blogs, social media, and marketing materials.
• Digital Marketing & Social Media
• Prepare internal and external corporate documents for team members and industry partners.
• Assist in the planning and promotion of trade shows, webinars, and industry events.
• Manage event-related communications and follow-ups.
• Develop and sustain a level of professionalism among staff and clientele.
• Creating and managing all marketing materials and collateral in line with brand direction
• Implementing online marketing activities including social media, SEO,
• Targeted email campaign for demand generation, lead generation, etc
• Tracking the effectiveness of various campaigns and course corrections as required.
• Managing communications spending and working with vendors and agencies.
• Collaborating with cross-functional teams and external agencies to ensure consistent brand messaging and communication.
• Conduct research on industry trends and competitors.
• Provide insights to improve marketing strategies and content

Key Deliverable:

• Manage information flow in a timely and accurate manner
• Effective brand management
• MIS on effectiveness on communication plans
• Result outcome assessment with target audiences.
• Creating advertising plans & managing social media content.
• Managing direct marketing campaigns for trade shows and exhibitions.
• Cost effective Exhibition and event management strategy
• Handle pre- and post-event follow-ups.
• Create and run lead-generation email campaigns.
• Monitor trends and competitors to inform strategy
• Provide insights – Analyze data